BigCommerce Multi-Storefront: Manage Multiple Brands from One Dashboard

BigCommerce Multi-Storefront: One Backend, Many Brands

Managing multiple e-commerce brands or regional stores traditionally meant running separate platforms with duplicated effort. BigCommerce multi-storefront changes this equation entirely.

What is Multi-Storefront

BigCommerce multi-storefront lets you operate multiple distinct online stores from a single BigCommerce dashboard:

• Shared catalogue with storefront-specific product visibility
• Unified inventory across all stores
• Centralised order management for all channels
• Independent branding with unique themes per storefront
• Localised pricing with currency and tax configuration per store

Use Cases

Multi-Brand Portfolio

Fashion groups operating several labels can manage all brands from one backend while maintaining distinct brand identities, catalogues and pricing strategies.

Regional Expansion

Launch region-specific storefronts with:

• Local currency and payment methods
• Region-specific product catalogues
• Localised content and language
• Country-specific shipping and tax rules

B2B and B2C Hybrid

Run a consumer-facing store alongside a wholesale portal:

• Same products, different pricing
• Different checkout flows and payment options
• Separate customer accounts and registration processes
• Shared inventory with allocation controls

Outlet and Clearance

Create dedicated outlet stores for discounted inventory without diluting your primary brand positioning.

Setting Up Multi-Storefront

Step 1: Plan Your Storefront Architecture

Define what each storefront needs:

• Unique domain or subdomain
• Shared vs exclusive product catalogue
• Currency, language and tax requirements
• Theme and branding specifications
• Customer group and pricing structure

Step 2: Configure Channels

Each storefront operates as a channel in BigCommerce:

• Assign products to specific channels
• Set channel-specific pricing using price lists
• Configure shipping zones and methods per channel
• Map customer groups to appropriate storefronts

Step 3: Design Unique Experiences

Apply distinct themes to each storefront:

• Brand-specific colours, typography and imagery
• Unique navigation and category structures
• Storefront-specific content pages and blog
• Custom checkout messaging and confirmation emails

Step 4: Integrate and Automate

Connect shared services across storefronts:

• Single ERP integration for all order data
• Unified CRM for customer insights across brands
• Centralised analytics dashboard
• Cross-storefront marketing automation

Operational Benefits

Performance Considerations

Each storefront benefits from BigCommerce infrastructure:

• Global CDN for fast page loads worldwide
• Independent caching per storefront
• Scalable checkout handling during peak traffic
• 99.99% uptime SLA across all storefronts

Best Practices

• Start with shared catalogue: Begin with a unified product catalogue and use channel assignments to control visibility rather than duplicating products
• Standardise processes: Create consistent workflows for product updates, order fulfilment and customer service across all storefronts
• Leverage automation: Use BigCommerce webhooks and APIs to automate cross-storefront tasks like inventory updates and price changes
• Monitor per-storefront metrics: Track performance, conversion rates and customer behaviour independently for each storefront

Globify helps enterprise brands architect and launch multi-storefront solutions on BigCommerce. Reach out for a strategy session.