Why Wix for E-Commerce?
Wix has matured into a genuine e-commerce contender. Its visual editor, built-in marketing tools, and competitive pricing make it attractive for entrepreneurs launching their first online store.
Step 1: Choose the Right Plan
Not all Wix plans include e-commerce. You need at least the Business plan to accept online payments and sell products.
- Business at $17/month covers essentials for small stores
- Business Elite at $159/month adds advanced features and priority support
- Enterprise provides custom solutions for larger operations
Step 2: Select and Customise Your Template
Wix offers over 900 templates, with approximately 120 designed specifically for e-commerce. Choose a template that matches your industry and brand aesthetic.
Focus on templates with strong product page layouts, clear navigation, and mobile-responsive designs. You can customise every element, but starting close to your vision saves time.
Step 3: Add Your Products
Navigate to Store Products in your dashboard. Add products with high-quality images, detailed descriptions, pricing, and inventory counts.
- Use multiple product images showing different angles
- Write descriptions that address customer pain points
- Set up product variants for size, colour, or material
- Configure weight and dimensions for accurate shipping
Step 4: Configure Payments
Wix Payments is the simplest option, available in over 40 countries. You can also connect PayPal, Stripe, or regional payment providers.
Enable multiple payment methods to reduce checkout abandonment. Offering buy-now-pay-later options through integrations can increase average order value by 20-30%.
Step 5: Set Up Shipping
Configure shipping rules based on weight, price, or destination. Wix integrates with major carriers for real-time rate calculation.
Offer free shipping thresholds to increase average order value. Research shows free shipping above a set amount increases cart sizes by 15-25%.
Step 6: Configure Tax Settings
Set up tax rules based on your business location and selling regions. Wix can auto-calculate taxes for US-based businesses. For international selling, consult a tax professional for VAT and GST compliance.
Step 7: Launch and Promote
Before going live, test your entire purchase flow. Place test orders, verify email notifications, and check mobile responsiveness.
Post-launch, leverage Wix's built-in marketing tools including email campaigns, social media integration, and SEO optimisation features.
Common Setup Mistakes to Avoid
- Skipping mobile optimisation and testing
- Using low-quality product images
- Not setting up abandoned cart recovery emails
- Ignoring SEO settings on product pages
- Forgetting to configure tax and shipping before launch
Related Globify Services
Frequently Asked Questions
How long does it take to set up a Wix store?
A basic store can be set up in 2-4 hours. A fully optimised store with custom design, SEO, and marketing automation typically takes 1-2 weeks.
Does Wix charge transaction fees?
Wix does not charge transaction fees on any plan. Payment processor fees from Wix Payments or Stripe still apply.
Ready to Take the Next Step?
Let Globify help you implement these strategies for your business in the UAE or India.