Back to BlogWix

Wix E-Commerce Pricing 2026: What Does It Really Cost?

Globify TeamFebruary 13, 2026 7 min read

Wix E-Commerce Plan Pricing

Wix structures its e-commerce pricing across several tiers. Only business and above plans support online payments.

PlanMonthly CostStorageKey E-Commerce Features
Business$1750 GBPayments, no ads
Business Elite$159UnlimitedPriority support, advanced tools
EnterpriseCustomUnlimitedCustom solutions, SLA

Hidden Costs to Consider

The plan price is just the starting point. Most Wix stores incur additional costs that should factor into your budget.

Domain Name

Wix includes a free domain for the first year on annual plans. After that, expect $15-$25 per year for renewal. Premium domains cost more.

Premium Apps

While Wix includes many features natively, you may need premium apps for advanced functionality. Email marketing, loyalty programmes, and advanced analytics often require paid apps ranging from $5-$50 per month.

Professional Design

While Wix's templates are free, many businesses invest in custom design to stand out. Professional Wix design services typically cost $2,000-$10,000 depending on complexity.

Photography and Content

Product photography and copywriting are essential investments. Budget $500-$2,000 for initial product photography and $1,000-$3,000 for professional copywriting.

Payment Processing Fees

Wix itself charges zero transaction fees, but payment processors take their cut.

  • Wix Payments charges 2.9% + $0.30 per transaction in the US
  • PayPal charges similar rates with slight variations by country
  • Stripe offers competitive rates for higher-volume merchants

Total Cost of Ownership

For a typical small business Wix store, expect these annual costs.

  • Wix plan: $204-$1,908 per year
  • Domain: $15-$25 per year
  • Premium apps: $60-$600 per year
  • Payment processing: 2.9% + $0.30 per transaction
  • Professional services: Variable

A realistic first-year budget for a properly set up Wix store ranges from $500 for a DIY approach to $15,000 or more with professional design and marketing support.

Cost Comparison with Alternatives

Wix remains one of the most affordable e-commerce platforms. Shopify starts higher at $39 per month. BigCommerce matches Shopify's pricing. WooCommerce is free but hosting and plugins add up quickly.

For businesses with budgets under $500 per month for their entire web presence, Wix offers the most complete package at the lowest total cost.

Maximising Your Wix Investment

Focus spending on elements that directly drive revenue. Product photography, SEO optimisation, and email marketing automation typically deliver the highest return on investment for Wix stores.

Frequently Asked Questions

Is Wix cheaper than Shopify for e-commerce?

Yes, Wix's entry-level e-commerce plan starts at $17/month versus Shopify's $39/month. Total cost depends on apps and services needed.

Are there hidden fees with Wix e-commerce?

Wix is transparent about plan pricing. Additional costs come from premium apps, payment processing fees, and optional professional services.

Ready to Take the Next Step?

Let Globify help you implement these strategies for your business in the UAE or India.