Case Study — E-Commerce
InstaRunway
Luxury fashion marketplace — GCC distributor store built on Shopify with a custom theme replicating the global site design, full Arabic RTL support, and multi-country localization.
The Challenge
Localizing a Global Fashion Marketplace
InstaRunway's GCC distributor needed a regional Shopify store that replicated the global fashion marketplace's curated experience while fully supporting Arabic-speaking customers. The store required seamless bilingual navigation, RTL layout for Arabic, and multi-country functionality for different GCC markets.
The challenge was maintaining the editorial, fashion-forward feel of the global site while adapting product discovery, filtering, and checkout for GCC payment methods, currencies, and shipping logistics.
The Solution
Custom Shopify Theme for GCC Fashion
Built a custom Shopify theme replicating InstaRunway's global site with editorial layouts, lookbook-style product galleries, and curated collection pages.
Implemented full English and Arabic bilingual support with RTL layout, mirrored navigation, and Arabic-optimized typography.
Developed a multi-country/region switcher with localized currency display, shipping zones, and tax calculations per GCC country.
Integrated regional payment gateways popular in the Gulf market alongside international options for a seamless checkout experience.
Optimized for mobile-first browsing patterns in the GCC with fast load times, image optimization, and intuitive touch navigation.
Tech Stack
Technologies Used
Results
Measurable Impact
3.2x
Conversion Lift
2
Languages (EN + AR)
6+
GCC Countries Served
45%
Mobile Revenue Growth
"Globify perfectly captured our brand's fashion-forward aesthetic while making the store feel completely natural for our Arabic-speaking customers. The multi-country setup has streamlined our GCC operations significantly."
Regional Operations Manager
InstaRunway GCC
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