Case Study — E-Commerce
Wilson
GCC distributor store for the global sports brand — custom Shopify theme replicating Wilson's global site design with full Arabic RTL support, multi-language, and multi-country localization.
The Challenge
Bringing a Global Brand to the GCC
Wilson's local GCC distributor needed a regional Shopify store that faithfully replicated the global brand's premium site design and UI/UX standards. The store had to serve multiple GCC countries, support both English and Arabic languages with full RTL layout, and integrate with regional payment gateways and shipping providers.
Key requirements included maintaining Wilson's global brand consistency while localizing the experience for Arabic-speaking customers — proper RTL typography, mirrored navigation, GCC-specific product catalogs, and country-specific pricing and delivery options.
The Solution
Custom Shopify Theme for GCC Markets
Designed and developed a custom Shopify theme that matches Wilson's global site UI/UX, adapted for the GCC market with regional product catalogs and localized content.
Implemented full bilingual support with English and Arabic, including complete RTL layout, Arabic typography, and mirrored navigation patterns.
Built a multi-country/region switcher allowing customers to select their GCC country with localized currency, shipping options, and tax settings.
Integrated GCC-specific payment gateways and regional shipping providers for a seamless checkout experience across the Gulf region.
Deployed comprehensive technical SEO including structured data, optimized meta tags, and Core Web Vitals improvements for regional search visibility.
Tech Stack
Technologies Used
Results
Measurable Impact
500K+
Monthly Active Users
38%
Conversion Rate Increase
2.1s
Average Page Load Time
65%
Mobile Revenue Growth
"Globify delivered a Shopify store that perfectly mirrors our global brand while feeling completely natural for our GCC customers. The Arabic experience is flawless and our regional sales have grown significantly."
Regional Digital Lead
Wilson Sporting Goods — GCC
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