Case Study — E-Commerce
Moher
Multi-brand fashion retailer's complete digital overhaul — from fragmented brand identity to a unified Shopify storefront with integrated performance marketing.
The Challenge
Fragmented Brand, Lost Customers
Moher, a multi-brand fashion retailer carrying curated designer collections, was struggling with a disjointed online presence. Their existing website failed to communicate the premium positioning of their brands, resulting in high bounce rates exceeding 70% and poor customer retention.
The brand's digital identity was inconsistent across channels — social media told one story, the website another. Customers who discovered Moher through Instagram were often disappointed by the outdated e-commerce experience, leading to abandoned sessions and lost sales.
The Solution
Unified Brand, Elevated Experience
Developed a comprehensive brand refresh including new visual identity, typography system, and brand guidelines across all touchpoints.
Built a custom Shopify theme with editorial-style layouts, brand storytelling sections, and lookbook-inspired product galleries.
Implemented advanced collection management for multi-brand curation with designer spotlights and seasonal edits.
Launched integrated performance marketing across Google and Meta with dynamic product ads and retargeting funnels.
Set up email marketing automation with personalized flows for welcome series, abandoned cart recovery, and post-purchase nurture.
Tech Stack
Technologies Used
Results
Measurable Impact
45%
Bounce Rate Reduction
210%
Online Revenue Growth
3.8x
ROAS on Paid Campaigns
60%
Repeat Customer Rate
"Globify didn't just build us a website — they gave us a brand identity that resonates. Our bounce rate dropped dramatically and customers now spend 3x more time exploring our collections."
Founder & Creative Director
Moher
Ready to Elevate Your Brand?
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