Case Study — E-Commerce
Kat Maconie
Bold luxury footwear brand elevated with a striking custom Shopify theme and a comprehensive SEO strategy that drove 85% organic traffic growth.
The Challenge
Invisible in Search, Underperforming Online
Kat Maconie, known for bold, sculptural footwear designs worn by celebrities and fashion editors worldwide, had a digital presence that didn't match the brand's creative reputation. Despite strong offline recognition and press coverage, the brand's website ranked poorly in search results for key terms like "luxury designer heels" and "statement footwear."
The existing Shopify store used a generic template that failed to showcase the artistry of the products. Product photography was beautiful but buried in poor page structure, and the site lacked the technical SEO foundation to compete with established luxury e-commerce players.
The Solution
Design-Led Commerce, SEO-Powered Growth
Built a fully custom Shopify theme that treats every product page as a gallery — full-bleed imagery, 360° views, and editorial storytelling for each collection.
Implemented comprehensive technical SEO including structured data for products, breadcrumbs, FAQ schemas, and optimized internal linking architecture.
Created SEO-optimized collection and category pages with rich content, targeting high-intent luxury footwear keywords.
Optimized Core Web Vitals across the site — lazy loading, image compression, critical CSS inlining — achieving 90+ Lighthouse scores.
Developed a content strategy with seasonal lookbooks, style guides, and designer stories to build topical authority.
Tech Stack
Technologies Used
Results
Measurable Impact
85%
Organic Traffic Increase
42%
Conversion Rate Growth
Top 3
Google Rankings for Key Terms
55%
Revenue from Organic
"The team at Globify understood our brand DNA from day one. They built a digital experience as bold as our shoes. The organic traffic growth has been extraordinary — we're now ranking for terms we never thought possible."
E-Commerce Manager
Kat Maconie
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